In today’s digital age, social media is more than just a marketing tool; it’s a crucial platform for marketing and shaping the reputation of your affordable housing or LIHTC community. Prospective residents, current tenants, employees, and agencies are all engaging online—what are they discovering about your property and team? Are your reviews reflective of the quality you strive for? And, most importantly, are your marketing efforts aligned with HUD Fair Housing guidelines?

This session will equip you with the strategies to leverage social media effectively, ensuring your community stands out in a crowded market. Learn how to craft a compelling brand persona that resonates with your audience, improves your reputation scores and engages potential residents. Whether you’re aiming to retain current tenants or attract new ones, a strong social media presence is key to making a lasting positive impact on your neighborhood.

Learning objectives:

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• Tips to immediately enhance your online visibility
• Develop content that speaks directly to the needs and interests of both current and prospective residents
• Tactics to improve reputation scores
• Strategies to cultivate and maintain a positive online
• reputation