Marketing and Empathy Psychology
Who Are Testers and What Are They Looking For?

By - Anne Sadovsky

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Understanding What Fair Housing Testers Are Looking For Today

In today’s housing landscape, HUD continues to allocate significant funds to local housing authorities for conducting testing through shoppers/testers. These testers are legally permitted to use deceptive tactics to determine whether employees or policies are discriminatory. Although it may seem like entrapment, the ultimate goal is to ensure equal treatment across all protected classes.

Earlier this year, HUD introduced inflation-adjusted civil penalty amounts for violations of various housing-related laws, including the federal Fair Housing Act.

Under these revised penalties:

  • A first-time violation of the Fair Housing Act can result in a maximum fine of $23,011.
  • For individuals or companies with a prior violation within the last five years, the maximum penalty increases to $57,527.
  • Repeat violators with two or more offenses within the last seven years can face fines up to $115,054 for each additional violation.

Webinar Objectives

In an era where a single comment or policy can trigger a complaint, education is more critical than ever. Housing providers and their staff must undergo updated training at least twice a year, and policies should be regularly reviewed. Ignorance of new rulings or protected classes will not serve as a defense.

Common Pitfalls to Avoid:

  • “You must speak English.”
  • “A felony disqualifies you.”
  • “No children allowed on the 3rd floor.”

Webinar Highlights

  • Comprehensive overview of protected classes
  • Latest rulings and laws
  • Addressing structural wear and tear in aging properties
  • Best practices for signage and community policies
  • Effective advertising strategies

Key Takeaways

  • Strategies for maintaining composure and professionalism when you suspect testing
  • Understanding that even existing residents can file discrimination complaints
  • Review of the expanded scope of protected classes
  • Importance of precise language in communication
  • Regularly updating Community Policies to stay compliant

Who Should Attend:

  • Property Owners
  • Regional Managers
  • Onsite Managers
  • Assistant Managers
  • Leasing Consultants

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Speaker Detail

Anne Sadovsky

Anne Sadovsky is a Dallas based professional speaker and consultant, and provides training, keynotes and counsel to a variety of industries, businesses and associations. She is a former Vice President of Marketing and Education of Lincoln Property Company and was the first female vice president in the company. Her expertise makes her a sought after speaker, consultant and trainer. She has officially flown over 4 million miles to share her experience, expertise, wisdom and wit. Anne is a widely published writer and a popular guest on radio and television talk shows nationally. In the 90s she appeared on Hour Magazine with Gary Collins. Her success story has been featured in many newspapers and magazines including MONEY MAGAZINE, TEXAS BUSINESS and LADIES HOME JOURNAL. MIRABELLA Magazine listed her as one of the One Thousand Women of the 90’s, along with Mother Teresa and Oprah Winfrey. Anne’s book “Mission Possible” with Stephen Covey and Brian Tracy is no longer available. She is affiliated with numerous business and professional organizations, several have honored her with Legends Awards. Thousands of people have been inspired and challenged by Anne’s story. Her message is common sense, entertaining, and enlightening. She specializes in teaching people skills and helps create success in business and personal lives. She has taught adult education classes at SMU in Dallas Texas Anne is one of the most astute trainers of stress management, people skills, and conflict resolution. She has made and saved her consulting clients millions of dollars. She has volunteered 35 years and served on the board at Nexus, a substance abuse treatment center for women and their children and is the volunteer coordinator at her church

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